In today’s business world, marketing is essential for the success of any organisation. However, businesses often face the dilemma of whether to outsource their marketing needs to a consultancy, or to employ an in-house marketer. Both options have their own set of advantages, which we’ll explore in this blog.
Outsourcing marketing to an agency or consultancy
It’s no secret that marketing is a crucial aspect of any business, regardless of its size or industry. However, for small and medium-sized enterprises (SMEs) and owner-managed businesses, marketing can be a challenge. These businesses often do not have the resources or expertise to develop and implement effective marketing strategies. This is where outsourcing marketing can be beneficial.
Leave it to the experts!
When you outsource your marketing to an agency or consultancy service, you get a team of experts who have years of experience in the field. At Dialled In we work with multiple clients across many different industries and can bring a fresh perspective to your marketing strategy.
We offer a personal service, led by a Chartered Institute of Marketing (CIM) qualified Marketing Director who has 20 years of experience as a professional marketer. We make it our goal to work closely with clients to understand their business objectives and develop a customised marketing strategy that aligns with their goals.
Marketing Consultants can manage everything, from creating marketing campaigns to analysing a company’s success stories, leaving you to focus on other aspects of your business.
An in-house marketer may not have enough time to focus on all your marketing needs. They may have other responsibilities within the organisation that limit the time they can spend on marketing. But by using a marketing consultancy like Dialled In, our time is spent where it is required meaning you’re getting the best possible outcomes.
Flexibility and efficiency
One of the key benefits of outsourcing marketing is flexibility and efficiency; you can achieve more in less time. At Dialled In we offer a range of services, including marketing consultancy, project management, graphic design, social media management, communications, copywriting & PR, sales support, and events management. We work with clients to provide ongoing support or one-off projects, depending on their specific needs, enabling you to get a variety of services in one place.
Outsourcing your marketing could seem more expensive than employing an in-house marketer, especially if you are comparing this directly to salary costs for a full time employee. However, you have more flexibility to focus on what needs doing by outsourcing your marketing.
At Dialled In, we can work around your budgets and priorities with clients typically taking anything between 2 hours per week and a day per week of our time.
Our flexible service allows clients to choose the level of support that suits their budgets and timescales. This means that businesses can benefit from a high level of expertise and experience without incurring the costs of employing a full-time marketing team or individual.
When you outsource your marketing, it could feel like you have less control over the day-to-day operations. You will need to trust that your consultant is making decisions that align with your business goals, but at Dialled In we make it a priority to really get to know our clients and their ‘brand’ to ensure we are all aligned with our messaging.
We like to pitch ourselves more like your ‘outsourced marketing department’ rather than an agency, meaning we can control all the aspects of an in-house team, but on a freelance basis.
Consider your business needs
The decision to outsource your marketing needs to a consultancy like Dialled In or to employ an in-house marketer ultimately comes down to your specific business needs.
If you want a team of experts who can manage everything and have more experience, outsourcing may be the way to go. If you want greater control and you feel your marketing requirements need someone in the role on a full-time basis, then employing an in-house marketer may be the better choice.
Remember, outsourcing can provide an ideal scenario for you to test the water with your marketing before making the decision to employ. We have taken many clients from the very beginning with their marketing, and some of them up to the point where we have helped them recruit the best person to fill an in-house role when demand for marketing becomes more cost effective to employ in house.
Get in touch
Whatever your marketing needs, Dialled In offer practical marketing consultancy services to SMEs and owner-managed businesses in the South Yorkshire area and beyond.
We work with multiple clients in different industries, and we have a deep understanding of the latest marketing trends and strategies. This means that we can develop and implement marketing campaigns that are effective and efficient, saving businesses time and resources.
Our goal is to work with growing businesses through the development and implementation of strategic marketing plans to become their in-house marketing department, at a level that suits their budgets and timescales.
If you’re looking for a proactive marketing partner who understands your world. Let’s talk: [email protected] or 0114 312 2330.