Create It. Market It. Sell It. SMH Group Accounting
Full-service marketing & sales for a leading accounting group
Overview
We work closely with SMH Group as an extension of their team, delivering ongoing marketing and sales support. From rebrands and acquisitions to new service launches, our focus has been on building a consistent, professional presence that drives inbound enquiries and supports long-term growth.
The challenge
As the business evolved, there was a need to bring greater consistency and structure to its marketing activity.
Key challenges included:
- Managing multiple marketing channels effectively
- Improving visibility in a competitive market
- Strengthening brand identity following growth and acquisitions
- Creating a more streamlined approach to lead tracking and follow-up
Without a clear, joined-up strategy, opportunities to convert interest into enquiries were being missed.
What we did
We implemented a joined-up marketing strategy designed to improve visibility, engagement, and conversion:
- SEO & PPC campaigns to increase online visibility and drive targeted traffic
- CRM management to track leads and improve follow-up processes
- Email marketing & newsletters to keep clients engaged and informed
- Copywriting & design including brochures and marketing materials to reflect a professional, consistent brand
- Event support & social media campaigns to strengthen audience engagement and promote services
Alongside this, we supported wider brand activity, including rebrands, acquisitions, and new service launches, ensuring everything aligned with the overall growth strategy.
Let’s talk about your next project
Whether you need a new website, stronger marketing, or support generating leads, we’re here to help.