Google began rolling out its 2026 spam update on March 24 2026. Following a 2-day rollout, the update is now live and influencing search visibility in Google across all countries and languages.
So, what do you need to know? If you are an SEO content creator looking for Google search visibility on your website, this update comes as both a potential blessing… and a potential blocker.
Google’s spam updates are designed to improve the search engine’s spam-prevention systems, aligning with Google’s mission to make its search experience smooth, trustworthy and impactful for its users.
What are Google Spam Updates?
Spam updates from Google are an improvement to their spam safeguarding policies that penalise sites violating spam policies (leading to lower search visibility), and prioritise high-quality, thoughtful and original content (leading to higher search visibility).
Why This Matters to SEO Marketers
Now that Google’s spam update is live, marketers must be conscious of how they are creating content and backlink profiles. Going ahead into the rest of 2026, SEO content creators should prioritise:
- Original content: You have heard of the phrase content is king? This is more important than ever following the latest policy update. Content creators should take into consideration the risk of recreating content multiple times, as well as ensuring their site is free from plagiarism risks.
- Authoritative links from trustworthy sites: Building links to and from reputable and relevant sites is an important signal for authority and trustworthiness on your site. Going forward, through Google’s spam updates, website owners should prioritise high-quality linking opportunities.
- Monitoring site performance: It is perfectly normal to see some fluctuations in rankings following a Google update; regular monitoring should enable you to spot any significant loss in search visibility and take action on any opportunity to improve your content strategy or link profile
If you want to discuss your SEO or search visibility needs following the 2026 Google spam update, get in touch with the team at Dialled In for a free consultation.