Inconsistency is one of the biggest traps SMEs fall into when growing their brand through social media.
While summer holidays and competing commitments can pull your focus away from your business’s social media over the summer months, your audience is left waiting for updates. Worse still, they may begin looking towards your competitors in your absence.
We’ve seen first-hand many businesses falling into the trap of the ‘summer slump’. However, you can take advantage of the season’s heightened engagement and increased social media traffic with the help of Dialled In’s ‘Keep the Lights On’ package.
Our team of marketing experts is offering a limited-time, no-commitment, one-off summer social media package to help you keep your customers coming, even when you’re away.
For £400 per month, we’ll keep your social media accounts active and engaging with bespoke, on-brand content that is tailored to your audience – all while you focus on the things that matter most this summer.
Don’t let your marketing take a holiday: Why keeping socials spinning is so important
Taking time to prioritise your life over the summer is important. Whether you’re focusing on your wellbeing, spending time with loved ones, or taking attending to other commitments, those summer months don’t have to pass you by – even while running a business.
But the fact remains: your customers won’t wait, and they don’t disappear when your social media strategy hits pause.
They are still scrolling. Still comparing. Still quietly deciding whether your business looks active, relevant, and worth remembering. So, working with Dialled In, we’ll ‘Keep the Lights On’ for you. It could be the secret to stopping your competitors from seizing the opportunity to take your place.
Other reasons why social media management during the summer is so important include:
1 – Keep up momentum
Social media thrives on consistency. Post by post and like by like, you build recognition, trust and familiarity. This is how people start to understand what you do, how you help and why you are worth paying attention to.
Stop posting for a month or two, and that momentum starts to slip.
2 – Competition is active throughout every social season
Taking a month out of Instagram, Facebook, or LinkedIn might seem like no big deal internally. But, while you’re enjoying a well-earned break, your competitors are posting, engaging and showing customers how they work best.
Keeping your social media in trusted hands means you never have to sacrifice your space in the market. Dialled In will champion your brand and keep your customer base growing while you’re away.
3 – Customer journeys take time
Gone are the days when customers make a purchase on their first interaction with a brand. A future customer might see your posts for weeks or months before they get in touch. They might notice a helpful tip, then a case study, then a testimonial, until finally, a post makes them think, “I should speak to them’.”
By cutting off your social media presence in their feed, you could be shortening their customer journey, making it much harder to re-engage them later. This means you’re not just missing out on summer enquiries: you could be losing autumn ones too.
Keep the Lights on With Industry Experts
So, are you ready for the summer holidays? Pack your bags and leave your social media strategy in capable hands with Dialled In’s expert team.
Book your free social media consultation to discover how we can take the stress out of your summer campaigns for just £400 per month.