If you are a business invested in social media to promote your website and connect with customers, one of the biggest mysteries is how to get a clear image of performance and reach.
This week, a significant piece of the puzzle has just been dropped into place by Google Search Console, who have begun rolling out its latest update: social media tracking with Google capabilities. The rollout is set to progress from the 8th of July, reaching businesses over the next few weeks and will apply to video-leading platforms such as TikTok, Instagram, X and YouTube.
In the meantime, what do we need to know about this Google Search Console update today?
What social media insights will be available in Google Search Console?
Similar to other property types, this update will allow users to see how their audience is viewing and interacting with their content through clicks and impressions. This includes:
- Total user reach from Google traffic channels
- Social media performance through clicks and impressions
- Query phrases that users are search for to reach your content
- Trendsd in traffic and engagement over time to understand post growth
Will historical data be available in Google Search Console?
The likelihood is that this will be a later update. Typically, Google requires 48 hours to accurately establish data from clicks, impressions and search enquiries. This means that historical data will take some time to readjust for your platform.
What does this update mean for social media in SEO?
It has been widely accepted for some time that social media has represented a new era of search engine optimisation. The visibility of social media platforms in engines like Google has been progressing since the 2010’s, when Google began to understand, index and rank public posts like tweets and Reddit threads.
More recently, in 2025, Google began regularly indexing public Instagram posts, which dramatically increased the potential for social media to become a legitimate organic acquisition channel for businesses investing in SEO.
This update will make it significantly clearer for businesses that want to understand how their social media content is being viewed by Google. From these insights, businesses will be able to create strategies for increasing their visibility in an increasingly competitive space.
Stay up to date on the latest Social Media and SEO updates for business growth
Dialled In offers professional social media management and SEO services to help businesses not just stay aware of these updates, but adapt to create the best opportunities for growth.
Get in touch with our team to arrange a free SEO audit and Social Media Review from our experts today.