Create It. Market It. MND Association


Designed for impact: MND Association South Yorkshire Newsletter Transformation

mdna case study

Overview

MNDA South Yorkshire, part of the Motor Neurone Disease Association, supports people affected by motor neurone disease, their families, and carers across the region. Their quarterly newsletter plays an important role in sharing updates, raising awareness, and keeping their community connected.

They needed a refreshed design that better reflected the impact of their work while improving clarity, consistency, and overall presentation. We delivered a full redesign that enhances readability and engagement, while keeping production cost-effective and sustainable for future issues.

The challenge

MNDA South Yorkshire needed a refreshed, professionally designed quarterly newsletter. It had to align with their new brand guidelines while improving readability, consistency, and overall impact. As a charity, it was also important to keep production cost-effective without compromising on quality.

The priority was speed without compromising quality, a fully functional website that could be launched quickly, supported by reliable hosting and a structure designed to grow with the business.

What we did

Dialled In delivered a fast-turnaround website solution, managing the entire process from concept to launch. We also worked closely with MNDA South Yorkshire to deliver a full redesign of their quarterly publication. The focus was on creating a clean, engaging layout that enhanced the reader experience while staying true to the charity’s established branding. Our work included:

  • Full newsletter redesign aligned with new brand guidelines
  • Improved layout and structure for better readability
  • Creative direction to enhance visual consistency
  • Sourcing and advising on cost-effective print solutions

With experience producing publications such as Wave Magazine, we ensured the final product was both visually engaging and practical to produce at scale.

We also worked alongside SMH Group, whose sponsorship plays a key role in supporting the production of the newsletter. Their involvement helps ensure the publication can be delivered to a high standard while continuing to provide value to the charity and its audience.

The redesigned newsletter provides MND Association South Yorkshire with a more polished and professional communication tool, helping them better engage with supporters and stakeholders. By combining strong design with cost-efficient print solutions, supported by sponsorship from SMH Group, the charity can maximise the impact of every issue while staying within budget.

The latest issue is now landing with subscribers, continuing to raise awareness and support for an important cause.

Check out the Spring 2026 newsletter here.

Project Snapshot

Client

MDNA South Yorkshire

Services delivered

As Editor of the MND Association South Yorkshire Branch Newsletter, I want to say a huge thank you to Dialled In for their patience in setting up our quarterly newsletter.

Extensive new branding has taken place within the Association, resulting in a completely new look for the South Yorkshire Branch newsletter, the outcome of which is an even more professional and aesthetic result.

The staff are helpful and efficient, and I would recommend Dialled In to anyone looking for a company which displays all the above qualities.

Christine Naylor

Editor

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