Unlocking Growth Through Funded Marketing Training
Case Study: Anna Maher Recruitment
The Challenge
Anna Maher Recruitment has been a long-standing client of Dialled In, with ongoing support focused on social media management and content creation. As the business continued to grow, the team wanted to take greater ownership of their marketing, particularly within their HubSpot system.
They were keen to build confidence in managing their pipeline, sending monthly newsletters, and using HubSpot more effectively. However, they didn’t have the available budget to expand their existing marketing support or shift focus away from the services already in place.
Our Approach
Rather than replacing or stretching their current marketing activity, we identified an alternative solution, securing external funding to support additional training.
Dialled In supported Anna Maher Recruitment in accessing funding through the Skills Bank programme enabling us to deliver tailored marketing and HubSpot training without impacting their existing budget.
Our support included:
- Assisting with the funding application process and connecting the client with Skills Bank
- Delivering hands-on HubSpot training tailored to their business needs
- Providing guidance on email marketing and newsletter creation
- Supporting the team in understanding and managing their marketing pipeline
- Building confidence in using digital tools to take greater ownership of their marketing
This approach allowed us to enhance the client’s capabilities while continuing to deliver their core marketing activity.
The Outcome
Through funded training, Anna Maher Recruitment has developed the confidence and skills to manage key aspects of their marketing in-house. The team is now better equipped to utilise HubSpot, send regular communications, and maintain greater control over their pipeline.
By unlocking access to external funding, we were able to extend the value of our partnership, supporting the client’s growth without increasing their financial commitment.
Client Feedback
“Dialled In are a fantastic marketing business. When we first met them, we knew straight away that we could work with them. They are so personable, friendly, switched on and intuitive. They knew straight away exactly what we wanted for our marketing requirements.
They’ve put together a great monthly schedule for us. Our social media campaign is now vibrant, consistent, on trend and it includes videos which is most exciting! They understood our brand and style from the offset and they know the types of things that are topical for our sector. They also encourage us with new ideas around blogs, databases, newsletters. Nothing is too much trouble.
We couldn’t be happier with Dialled In as they’ve just taken on our promo and comms and run with it and taken away the headache for us of having to be on the ball with our marketing. Now we can focus on what we do best which is running our business.”
Services Delivered
Marketing Support • HubSpot Training • Email Marketing Training • Funding Support • Digital Strategy
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